Connections between Greenpeace and ONE LIFE
Greenpeace and ONE LIFE organizations both undeniably use pathos. They use it as a tool to attract new members and also to keep current members involved and impassioned in what the organization stands for. One of the main ways that both organizations use pathos to attract new members is what they put on flyers and posters around campus and on their Facebook pages. The photos and words that they choose are carefully picked in order to convey a certain emotion, such as compassion. Both of these volunteer organizations rely on the member’s emotions because that is what makes someone take a stand and help to make the world a better place. Visuals are always a really great way to persuade emotions and help draw people in because just a quick glance can get many emotions across, especially to people who are not members. Pictures can also help volunteers remember why they feel so strongly about their organizations because they might have lost sight of why they decided to join in the first place.
It is interesting to see the different ways that an older organization such as Greenpeace uses pathos compared to a newer organization, such as ONE LIFE. ONE LIFE uses a lot of photos, whether they are on posters spread throughout campus or on their Facebook page. Because it is only a year old, ONE LIFE is still trying to get the word out on their organization and does this by using posters that can quickly and easily spread the word about what this organization is about so that people might be persuaded to join.
It is interesting to see the different ways that an older organization such as Greenpeace uses pathos compared to a newer organization, such as ONE LIFE. ONE LIFE uses a lot of photos, whether they are on posters spread throughout campus or on their Facebook page. Because it is only a year old, ONE LIFE is still trying to get the word out on their organization and does this by using posters that can quickly and easily spread the word about what this organization is about so that people might be persuaded to join.
Greenpeace has been around for many years and a majority of the people already have an idea about what it stands for, so although Greenpeace has photos and posters as well, it can also use pathos in other forms that ONE LIFE might not be ready for yet. Greenpeace can have links to articles, videos, and lectures because they do not have to spend as much time trying to tell people what their organization is about. Greenpeace also uses pathos when trying to persuade opponents, which is not something that ONE LIFE has experienced yet. Persuading opponents can be difficult so using pathos can be really helpful to Greenpeace members when they are trying to change someone’s opinion.
Greenpeace and ONE LIFE are two MSU organizations that have understood how important and persuasive appealing to the emotions can be. Although they use pathos in many similar ways, it is interesting to look at how an older and well-known organization can use pathos differently than a younger one.
Greenpeace and ONE LIFE are two MSU organizations that have understood how important and persuasive appealing to the emotions can be. Although they use pathos in many similar ways, it is interesting to look at how an older and well-known organization can use pathos differently than a younger one.